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WPOS works best the way a good designer works: get one page right, then carry that look across the rest. This page describes the workflow agencies actually use to ship client sites.

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Work one page at a time

Do not ask WPOS to build a whole site in a single instruction. Get the homepage exactly right first. Once it is right, move to the next page, and the next. Each page is faster because the look is already settled.
1

Start with the homepage

Build and refine the homepage section by section, clicking each element in the preview and asking for the change. See The Command Center.
2

Lock the look

Get spacing, type, and brand right on the homepage. This becomes the reference for every other page. See Styling and brand.
3

Move page by page

“Let’s move on to the next page.” Apply the same look to the about page, the services page, and so on, one at a time.
4

Wire up the functional pieces

Add the forms, the lead capture, and any tools the site needs. See Forms and Connectors.

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Reuse the client’s existing content

If you are rebuilding or restyling an existing site, keep the client’s words. Tell WPOS to pull the content and images from the current site and only redesign the layout, rather than rewriting copy you did not want touched. 
Rebuild this section using the design we just made, but keep the exact copy and
images from the existing page at https://theirsite.com/about.
Be explicit that the copy stays word for word. WPOS will happily rewrite text if you do not tell it to preserve it.

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Review on staging, then go live

Build and review on your staging or preview URL first. When a page is right, publish it. After launch, do a quick pass to confirm everything moved over.
1

Review on staging

Walk the page on the preview URL. Check the layout, links, images, and mobile.
2

Go live

Publish when you are happy. Ask WPOS to push the page live.
3

Post-launch check

Confirm the live URLs resolve, the forms submit, and any redirects work. See Forms for testing submissions and thank-you redirects.
Lead generation and a working contact path are usually the highest priority on a client site. Test the form and its redirect before you call a launch done.